Quantcast
Channel: NPR: Barbie
Viewing all articles
Browse latest Browse all 85

Shanghai Barbie Palace Closes Doors As Mattel Changes Tack In China

$
0
0
A message on the Shanghai store

Barbie's six-story flagship store in Shanghai has closed only two years after it opened. Mattel says that the closure represents a change in strategy and that the company learned valuable lessons in Shanghai.

(Image credit: Screenshot)


Viewing all articles
Browse latest Browse all 85

Trending Articles