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Fangs And Fishnets For The Win: 'Goth Barbie' Is Monstrously Successful

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Mattel executives say they did not anticipate the runaway success of the goth-influenced Monster High brand when it debuted in 2010.

Barbie sales have slumped. But Monster High is doing great. That's another line of dolls from Mattel — imagine even skinnier Barbies that look like they've been designed by Tim Burton. And the Monster High dolls have been a success, spawning hordes of ghoulish imitators.

(Image credit: Mattel)


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